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Justin Bieber Fragrance Sampling


Health & Beauty


Justin Bieber


Justin Bieber Fans, "Beliebers", Teens, Families


To promote the new Justin Bieber Fragrance in major UK Shopping Malls.


A total of 30 staff operated over 5 days in London’s Westfield, the Birmingham Bullring, the Trafford Centre in Manchester, Meadowhall in Sheffield and Bluewater in Kent to distribute 15,000 Justin Bieber Posters and 50,000 Someday samples. The teams encouraged shoppers to purchase the fragrance as a Christmas gift and informed them that proceeds would go to charity.


The campaign was a great success: All posters and samples have been given out to devoted Beliebers and the campaign was very well received by the public across all locations. The campaign was so successful in fact that a second batch of activity was booked shortly after.

Justin Bieber Fragrance Sampling
Sampling in London, Manchester, Birmingham and Kent
Sampling Bieber Parfume and Posters up and down the country
several houndred thousand samples of the
Happy Beliebers with their posters!